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Account Structure Set Up and Best Practices
Below is a break down of how PPC accounts are usually organized. They begin with campaigns, which are then broken down into ad groups. Each ad group has a specific, targeted set of keywords, and each...
View ArticleManaging the Content Network in Google and Bing
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly...
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Happy Halloween!
PPC Hero and Miss Clicks are all decked out, and ready for trick-or-treating! The post Happy Halloween! first appeared on PPC Hero.
View ArticleCreating Targeted Ads in Facebook
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly...
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Happy Thanksgiving!
PPC Hero and Miss Clicks are enjoying some delicious turkey, and we hope you are too! The post Happy Thanksgiving! first appeared on PPC Hero.
View ArticleStand Out From The Crowd By Utilizing Product Extensions and PLAs
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites...
View ArticlePPC: A Review of 2010 & Our Expectations for 2011
As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest impact so far: Twitter Twitter has begun to reach out to...
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Happy New Year from PPC Hero!
3….2…..1 – Happy New Year! We, along with PPC Hero and Miss Clicks, are looking forward to sharing 2011 with you!The post Happy New Year from PPC Hero! first appeared on PPC Hero.
View ArticleCreating Image Ads with The Adwords Display Ad Builder
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start....
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Creating Killer Ads Using Bing Dynamic Text
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and...
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